A follow up to my previous post, Navigating through STOMP, can STOMP actually fall under the category of social media community instead of “the citizen journalism website” as SPH had claimed?
In an article published in Social Media Examiner, Michael Birto, V.P. for Edelman Digital, revealed three tips for building and managing social media communities. If we put STOMP into context, “social media community” does seem to be a more appropriate description.
Tip 1: Embed within your community
STOMP Team plays the role of community manager where they embed themselves within the local community context and facilitate the content creation (to a certain extent) by STOMPers in Singapore Seen. They are able to generate contents which are of latest interest to the Singaporeans in sections such as Court Room and TalkBack. These contents allow interactions through comments and feebacks from the community.
Tip 2: Don’t just focus on monetizing
Nevertheless, STOMP is still considered to be a relatively young web portal (4 years old!). The focus seemed to be building the community and trust of its community’s members before injecting mass advertising messages into the website: advertising spaces are subtly emplaced within some sections in STOMP.
Tip 3: Don’t just listen, get the community involved
By offering the platform for community to voice their concerns or interest, STOMP is able to get the community to engage in various issues that are of great interest to them. Will this simple act of “platform provider” enhance STOMP’s reputation as the most trusted voice in local news media? It remains to be seen, but the numbers of STOMPers are certainly on the rise.
It would be biased to simply base on Michael Bito’s tips alone to deduce STOMP as a social media community. But the structure and the concept of a melting pot of social media elements and citizen journalism do, to a certain extent, show glimpse of social media community in the making.
- Birto M. (2010) 3 Tips for Managing Social Media Community, Social Media Examiner, assessed on 13 Nov 2010, available at